(Download) "Zero, Brammo and the Electric Motorcycle Industry" by Stewart Thornhill & Fei Zhu ~ Book PDF Kindle ePub Free
eBook details
- Title: Zero, Brammo and the Electric Motorcycle Industry
- Author : Stewart Thornhill & Fei Zhu
- Release Date : January 05, 2011
- Genre: Business & Personal Finance,Books,Small Business & Entrepreneurship,Management & Leadership,
- Pages : * pages
- Size : 1995 KB
Description
The features of zero emissions, light weight, high efficiency, low energy cost, and almost zero pollution contribute to the increasing popularity of electric motorcycles and a substantial growth potential for the worldwide electric motorcycle industry. However, Zero was facing competition from Brammo, which although positioning its products differently from Zero, adopted a similar international growth strategy. How could the chief executive officer of Zero position its products so that Zero would be able to offer a unique value proposition and establish clear dominance in the electric motorcycle industry?
Post a Comment for "(Download) "Zero, Brammo and the Electric Motorcycle Industry" by Stewart Thornhill & Fei Zhu ~ Book PDF Kindle ePub Free"